Equal Space Graphics

I spent a year and a half working with a small design agency who’s only client was Google, we took master US artwork files and created print and digital assets for over 35 different countries, using Photoshop, Illustrator, Indesign and Figma. Whilst working there I also managed a team of 8 people during busy launch periods.

A small selection of a massive Press and OOH campaign for New Look via one of my agency clients, lots of different colour profiles used for the various newspapers and magazines, spacing and consistency was key when creating these assets. Some of the UK’s largest OOH sites were populated during this campaign.

Working with a lovely agency helping Amazon roll out some new Amazon Fresh stores, this involved DOOH, printed material, visuals and social assets using Photoshop, Illustrator and Indesign.

This Global Tech Giant has been a client of mine for the past eight years both in England and over in the States, creating digital assets for their websites for multiple languages. The work is purely Photoshop based using photoshop vectors to draw and create all the elements seen on the page. This particular work meant a lot of transcreation and maintaining Apple’s very high standards.

The other role I performed whilst there was populating 56 different country websites with unique content using specialist software unique to Apple.

This was a major re-branding project for Sainsbury’s Bank and involved lots of different types of collateral including A1 posters, plinths, shippers, leaflets, emails and business cards.

I worked closely with the creative team and artworked and produced all of the items to Sainsbury’s brand guidelines.

Joined the Amazon team to help out delivering their biggest campaign of the year which is Prime Day, I was tasked with creating a large press schedule for the European markets of Austria, Germany and Italy, so some transcreation skills were needed, there was also some DOOH and Digital adverts needed. Built using multi layered photoshop PSD files which were taken in InDesign, crisp type created and then send out
using QuickPrint.

This was a lovely project for a property agency who were representing a property developer with a new site to sell in London. The brochure had special colours and foils and I created patterns and coloured up all the floor plans in illustrator using the latest software.

Working for an agency which specialises in the gambling sector I was tasked with producing digital assets for the client’s website. The assets were replica kits and jerseys made from a blank psd template within photoshop, this was a really fun task as I love sports and some of the kits were quite complicated to create.

Design and artwork for a large take over of Old Street Station in London and fully branding the station with Eastpak collateral from large 16 sheet posters to escalators and gate paddles.

Working for NBC Universal,
I produced a campaign of work for the Jimmy Fallon show which was coming to our shores for the first time, lots of digital assets combined with posters and more traditional media.

This is a collection of some of my retouching, I love working with Photoshop and I decided to re-colour a BMW and add elements to the background, also I have shown examples of complicated hair cut outs, I have retouched the model’s faces to remove blemishes, whitened the eyes, darkened the cheek bones, added colour to the lips, enriched the hair and thickened the eyebrows. There is also an homage to Pop Art using stock photography.

This was a report for Unicef reporting on child poverty in Mozambique, it was a lovely report to work on, full of challenges like producing all the graphs in Illustrator and the cells in Indesign, once the English version was approved I then had to produce a Portuguese version which utilised my transcreation skills.

Working in the studio of one of the industry’s giants, I artworked an outdoor campaign for Audi which included 96, 48 and 6 sheet posters and a press advertisement schedule for the car manufacturers latest models.

This was a two week booking based at Boots head office in London, working across their range of products, I produced various pieces of artwork including packaging, POS, print advertisements and retouched some product visuals for them using the latest CC software.

Working with a really nice agency to produce digital assets for their various client’s, the brands worked on included Bwin, SportingBet, Gala Bingo, Gala Spins and Party Casino, taking key assets supplied and creating Photoshop jpegs and gif files to various digital specifications like the social media sites and the client’s own websites.

More examples from my time with Colgate-Palmolive, working across all the brands under Colgate-Palmolive creating A+ Banners and Benefit Icons for Amazon plus ad hoc requests for award mentions and press release statements.

This work for Fiat was an outdoor campaign comprising of 96 and 48 sheet posters for sites scattered across London.

I created this visual for Nescafe using the two supplied images to create the finished piece, lots of heavy photoshop work.

This work showcases my time spent working for a Home Entertainments Agency, producing layered artwork with lots of photoshop work to very strict cutter guides for Tesco and Asda and other retail suppliers.

In-store POS graphics for Adidas which also included a retail guidelines toolkit brochure. 

I worked these various emails for TU Clothing, checked spacing, colours and guidelines for both mobile and desktop versions, I also sliced and diced the emails and supplied them to the coders.

Taking the clients original visuals, I retouched and created these assets for Guiness to showcase their range of beers, before and afters are shown.

During a long stint at a lovely agency near Tower Bridge I worked on lots of emails for Sainsbury’s and got used to supplying coders with emails which incorporated carousels, image viewers and other different types of digital assets including gif’s.

Working directly for the largest football club in the world producing mainly digital assets but some printed material as well in their offices in Mayfair.

Worked up these window guidelines for Dr. Martens for use throughout their stores nationally, the job also included producing the artwork, posters, plinths and window vinyls shown in the guidelines.

Working in-house for Colgate-Palmolive, I created various benefit icons and A+ banners for their websites based within Amazon’s website, lots of photoshop heavy work, retouching pack shots and designing layouts for a full range of Palmolive’s products.

I was tasked with creating a set of digital assets to promote a new TV series appearing on the SyFy channel, some of the assets were for digital outdoor sites while others were used on websites.

Another side to my artworking is my exhibition work which I have had a lot of experience in, this one was for Emirates and was based in China.

Retouching, lots of comping and cloning for this press advert for Jumeirah for Time Out Dubai magazine.

Full time design role for the EFL creating adverts for their match day programmes, accreditation documents and sponsorship material. Attending the cup finals during which I created real time social media graphics about the game for twitter and facebook whilst perched in the press box.

I produced this graphic specification manual for YouTube for an event they were hosting, I also artworked all the items that were featured in the manual.

This was a massive campaign for Costa Coffee which involved ton’s of POS items including menu boards, fridge stickers, posters, vinyls, pull up banners and sampling stands.

Attached is an example of the window guidelines for the campaign which shows the vinyls in-situ.

Pure photoshop role here, tasked with creating e-commerce emails for 10 different languages using transcreation skills, I also sliced the emails and supplied .gif files as required. This was a high volume and quick turn around environment.